The Travel Bloggers Meeting (TBM) became a leading event in the Spanish travel industry. Its large audience turned it into Spain's biggest blogger event of the 2010’s.
The founders took the opportunity to set up annual professional on-site events with 4 main goals:
Regroup the travel blog community in Spanish
Offering training workshops
Establish a link between tourism offices, brands and travel bloggers
Promoting traveling destinations
TBM hired The Audienz for marketing consultation, fixed website content and for setting up their main priority: creating and maintaining their email marketing platform and strategy.
Each email marketing campaign gave the TBM community exponential online growth, helping them secure sponsorship from companies such as Vueling Airlines and Sixt Rent a Car.
With every new marketing campaign, their social media outlets kept growing exponentially, helping them attract an average of 150 travel bloggers attending their annual events.
Eventually, the Travel Bloggers Meeting became the most popular travel blogger event in Spain of the past decade.
Average open rate
Average assistants per event
Open rate - Most successful campaign
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