Smashing email marketing strategy

The Travel Bloggers Meeting (TBM) became a leading event in the Spanish travel industry. Its large audience turned it into Spain's biggest blogger event of the 2010’s.

The founders took the opportunity to set up annual professional on-site events with 4 main goals:

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Regroup the travel blog community in Spanish

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Offering training workshops

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Establish a link between tourism offices, brands and travel bloggers

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Promoting traveling destinations

The Challenge

TBM hired The Audienz for marketing consultation, fixed website content and for setting up their main priority: creating and maintaining their email marketing platform and strategy.

Our approach

  • We managed and executed the entire email marketing strategy of each event to great results.
  • The Audienz provided consultation duties on communication campaigns on news and information about each event. 
  • Finally, we designed and supervised the online registration methodology.

Each email marketing campaign gave the TBM community exponential online growth, helping them secure sponsorship from companies such as Vueling Airlines and Sixt Rent a Car.

 

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With every new marketing campaign, their social media outlets kept growing exponentially, helping them attract an average of 150 travel bloggers attending their annual events.

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Impact

The impact of the Travel Bloggers Meeting was felt in social media, especially on Twitter, where it became Trending Topic with each annual event.

Coverage was also picked up by traditional media, with notable mentions in newspapers.

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Eventually, the Travel Bloggers Meeting became the most popular travel blogger event in Spain of the past decade.

Key Results

42,8%

Average open rate

6,3%

Average CTR

150

Average assistants per event

57,4%

Open rate - Most successful campaign

+1,000

Audience subscribers

Locations

Porto
Barcelona

Tell us about you

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Selected Works

ViabamProject type