Inspiring content for carefree travelers

CLIENT   
VIABAM

Viabam is a travel marketplace and community offering tours, transfers and activities in over +20 leading destinations in Europe and America.

A startup focused primarily on the Spanish speaking market.

The Challenge

In an ever changing market, the company's most key requirement was fresh and up-to-date content.

Their strategy to appeal to carefree travellers and wanderers, had already amounted to a curated portfolio of tours, activities and transfers in some of the most exciting cities in the world.

The need for current, well researched content was essential for an optimized and well positioned website in such a competitive business as the travel industry.

Our approach

The Audienz’s approach started with a thoughtful and extensive research methodology for all the products of the portfolio focusing in:

  • SEO strategy.
  • Traffic growth.
  • Detailed product description.
  • Up-to-date, accurate information.
  • Customer & reviews' engagement.

Content created

Homepage

Clean and straightforward, the homepage features thumbnail links to the main destinations and the top rated tours.

Each product thumbnail includes a small body of content, that sums up the title and the tour's description in a few words.

viabam-homepage

We took this project from zero to a whopping traffic and revenue in its 1st operating year.

City landing pages

Each destination has its own landing page with a featured image, thumbnails and a brief product description of the most popular tours, as well as reviews from verified users.

In addition, they feature city travel related content, focusing on the Top 6 sightseeing attractions, for SEO optimization purposes.

 

new-york-landing-page
barcelona-landing-page
amsterdam-landing-page
new-york-page

Individual tour page

More than 250 pages were created for individual tours. The content was built around a main title, brief description of the tour, main highlights and itinerary. 

The client wanted to feature unique content on their website, distinguishable from their main competitors and free of clichés.

We found the right formula, balancing easy to read, informative and SEO oriented content.

 

Key Results

1st operating year

10,000

Customers

670K

Page views

+3.3K

Organic keywords

350K €

Sales

analytics-viabam-2019-2020

Locations

Porto
Barcelona

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Selected Works

ViabamProject type