Viabam is a travel marketplace and community offering tours, transfers and activities in over +20 leading destinations in Europe and America.
A startup focused primarily on the Spanish speaking market.
In an ever changing market, the company's most key requirement was fresh and up-to-date content.
Their strategy to appeal to carefree travellers and wanderers, had already amounted to a curated portfolio of tours, activities and transfers in some of the most exciting cities in the world.
The need for current, well researched content was essential for an optimized and well positioned website in such a competitive business as the travel industry.
The Audienz’s approach started with a thoughtful and extensive research methodology for all the products of the portfolio focusing in:
We took this project from zero to a whopping traffic and revenue in its 1st operating year.
Each destination has its own landing page with a featured image, thumbnails and a brief product description of the most popular tours, as well as reviews from verified users.
In addition, they feature city travel related content, focusing on the Top 6 sightseeing attractions, for SEO optimization purposes.
More than 250 pages were created for individual tours. The content was built around a main title, brief description of the tour, main highlights and itinerary.
The client wanted to feature unique content on their website, distinguishable from their main competitors and free of clichés.
We found the right formula, balancing easy to read, informative and SEO oriented content.
1st operating year
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