13+ Best Places to Buy Quality Backlinks in 2025 [Verified Platforms]

Backlinks have been, are, and will continue to be the backbone of SEO success. I’ve spent years helping my clients build them, and I’ve seen firsthand just how much they can move the needle.

Let’s talk facts: a recent Ahrefs study showed that the websites in the #1 spot have almost four times as many backlinks as those ranked #2 through #10. So yes, backlinks are still important in 2025. Do just any links get the job done? Certainly not. When it comes to finding quality backlink sources, that’s where things start to get tricky.

In this guide, I’ll share the top eight platforms for buying backlinks in 2025 that make that challenge a walk in the park. We’ll dive deep into each platform’s features, pros, cons, and, surely, pricing. I’ll also share expert insights and community feedback to help you make informed decisions that actually work, instead of throwing money down the drain.

TL;DR

• Collaborator provides the highest level of transparency and offers a “My lists” feature for instant competitor backlink analysis.
• Links Management offers the most cost-effective options, starting at $0.01 per month.
• Adsy excels in content creation and fast turnaround times.
• LinksThatRank focuses on editorial-quality links with strict vetting processes.
• The Hoth offers comprehensive SEO services beyond just backlinks.
• Authority Builders specializes in high-authority placements through manual outreach.
• Searcharoo emphasizes niche-specific placements for targeted link building.
• Always prioritize link quality and relevance over quantity when buying backlinks.
• EXTRA: Tradebacklinks.com automates backlink outreach from $29/month with AI Backlink Agents.

Understanding Backlinks and Link Acquisition in 2025

Before we dive in, let’s discuss how Google’s algorithms have been changed and how they’ve changed the link building approach over the recent years. The main thing is that they’re getting better at spotting unnatural link schemes. As a result, simply stuffing your website with just any random links doesn't work anymore. The old "quantity over quality" approach is dead. Today, it’s all about relevance, authority, and keeping your website link profile looking organic.

In short, a balanced approach is key to SEO success. Buying targeted backlinks can give your rankings a quick lift, but you also need solid content and genuine outreach to stay safe and sustainable. I always recommend mixing strategic purchases with strong, organic link-building tactics, because when it comes to SEO, slow and steady wins the race.

How to Get Backlinks in 2025

Niche edits and paid guest posts remain the most common and effective ways to acquire backlinks.

• Niche edits involve getting a backlink placed into an existing article on someone else’s site, often by contacting the website owner and asking or paying them to insert your link where it fits naturally.
• Paid guest posts, on the other hand, are when you pay to publish a brand-new article — usually one you provide — on a website that accepts external content.

Both approaches can work well when used strategically, especially if you focus on relevance, trust, and long-term value. And special content distribution and link building platforms come in useful here.

What Makes a Backlink Valuable

What makes a backlink truly valuable comes down to a few key factors — starting with the type of link, the authority of the site it comes from, and how relevant that site is to your niche. 

Dofollow links are the ones that pass on SEO value (sometimes called “link juice”) to your website, helping improve your search rankings. In contrast, nofollow links don’t pass this value directly, but they can still be useful for traffic and brand exposure.

Another crucial factor is Domain Authority (DA) — a score developed by Moz that predicts how well a website is likely to rank in search engines. The higher the DA of the site linking to you, the more impactful that backlink tends to be. 

The relevance of the donor website to your niche is just as important. Search engines give more weight to backlinks that come from websites in the same or related industries. That’s why a single dofollow link from a high-DA, niche-relevant site can be far more valuable than dozens of unrelated ones.

Where to Buy Backlinks Safely: 11 Trusted Platforms Reviewed (2025)

A link-building marketplace is a platform that saves lots of time on manual outreach by connecting businesses looking to boost their SEO and brand awareness with publishers or bloggers offering backlink opportunities. It doesn’t sell links directly — instead, it acts as a middleman, helping you find and buy things like guest posts, niche edits, or sponsored content placements from trusted sites.

What makes these marketplaces so useful is the convenience and transparency they offer. Instead of spending hours on outreach and negotiations, you can browse verified websites, compare prices, review SEO metrics, and place your order — all in one place.

Criteria Breakdown Summary

When evaluating backlink providers, I considered several key factors:

1. Quality and relevance of links
2. Transparency in link placement
3. Pricing and value for money
4. Customer support and communication
5. Link placement guarantees and refund policies

Now, let's dive into each of the top 8 places to buy backlinks in 2025.

1. Collaborator.pro

Best Known For: Transparency and Highly Relevant Link Placements

Collaborator.pro does things a bit differently — and in a good way. Their platform is all about quality and transparency. One standout feature is the “My Lists” tool that allows for instant competitor backlink analysis. It’s honestly like having an inside look at what’s working for them, and that can really shape your own strategy.

They also offer a Master Account, which is great if you’re working with a team. It helps keep everything organized and running smoothly, which makes Collaborator a strong option for agencies or anyone managing multiple projects.

[Source: collaborator.pro]

Features

• Transparent process and metrics
• Advanced website filtering
• Locating and getting competitor backlinks in a few clicks
• Wide guest posting opportunities
• Transparent metrics for all websites
• Websites verified via GA4 (Google Analytics) and GSC (Google Search Console)
• Master Account for SEO and marketing agencies and teams

Pros

• Highest backlink quality assurance rate
• Extensive website catalog
• Transparent process and metrics

Cons

• Pricing can be higher than some competitors
• Limited inventory in some niches

Collaborator's commitment to quality is evident in their rigorous vetting process. They boast the highest backlink quality assurance rate in the industry, and from my experience, it's not just marketing hype. The links you get through Collaborator are genuinely high-quality.

Their “My lists” feature is a game-changer. It allows you to upload your competitors’ backlinks and instantly see whether these domains are available in the catalog. If they are, you’ll see all the important SEO metrics for these domains, along with the publication price. This level of competitive intelligence is invaluable in today's cutthroat digital landscape.

The downside? Quality comes at a price. Collaborator tends to be more expensive than some other options on this list. Also, if you're in a very niche industry, you might find their inventory a bit limited. But for most businesses, the quality and transparency more than make up for these minor drawbacks.

Community Reviews and Expert Recommendations

SEO professionals can't stop talking about Collaborator's transparency and the ability to analyze competitors' backlinks. Many users note that while the prices are higher, the quality of links justifies the cost.

“...I like the fact that I get detailed data for each website on their list - from their full URL to their traffic data, audience data, etc., because Collaborator integrates with various SEO tools. All of that enables me to make a better choice for my PR…”

[Source: G2]

Price

Depends on the publisher (starts from $0.56)

Where to find: Collaborator

2. Links Management

Best Known For: A Huge Variety of Websites to Choose From

Links Management stands out for its massive inventory of sites where you can place backlinks. Whether you're after contextual links or guest posts, they offer a lot of flexibility, which is great if you're trying to tailor your SEO strategy to specific goals. It’s a solid option for pros who want more control over their link-building.

[Source: linksmanagement.com]

Features

• Large inventory of websites for link placement
• Contextual links and guest posting options
• Custom order capabilities
• Transparent metrics for each website

Pros

• Wide range of options to choose from
• Affordable pricing, starting at just $0.01 per month
• Transparent website metrics provided

Cons

• Some low-quality sites are mixed in with the inventory
• May require more time to find the best options

Links Management offers a huge number of backlink options, which makes it super appealing for SEOs on a budget — some links start at just a penny a month. But with so much to choose from, you’ll need to be selective. Not every site they list is going to be worth your time.

What I really like is how transparent their metrics are. You can check things like domain authority, traffic, and more before making a decision, which is super helpful when you're trying to build a clean, well-rounded link profile.

That said, it’s easy to go overboard. Just because there are tons of options doesn’t mean you should grab everything. Focus on links that actually fit your niche and bring value. A few solid placements are always better than a pile of random ones.

Community Reviews and Expert Recommendations

The SEO community generally gives Links Management a thumbs up. Many users praise the platform for its extensive inventory and affordable pricing. SEO professionals particularly appreciate the ability to filter sites based on specific metrics.

“The measurable outcomes have been great. We went from generating very little traffic online to where we get anywhere from 5 to 10 organic leads per day coming in through our website. The value on an annual basis is well over $650,000 for what it would cost in any pay-per-click campaign.”

[Source: Trustpilot]

Price

Starting from $0.01 per month

Where to find: Links Management

3. Adsy

Best Known For: Quick Link Placement and Built-in Content Creation

Adsy is a solid pick if you’re after fast results. They focus on guest posts and content placements, and they’ve got a big list of verified sites to choose from. One of the standout perks? They can also handle the content for you, which makes the whole process way easier. If you’re looking to speed up your link-building without sacrificing quality, Adsy is definitely worth a look.

[Source: adsy.com]

Features

• Guest posting opportunities
• Content creation services
• Website filtering options
• Quick turnaround times

Pros

• Fast link placement process
• Large inventory of websites
• Content creation is available for those who need it

Cons

• Refund policy could be improved
• Some users report inconsistent content quality

Adsy is seriously fast — great if you’re short on time and need links placed quickly. One of the best parts is that they offer content creation too, which is super helpful if you’ve got a lot on your plate and can’t write every guest post yourself.

That said, the writing quality can be a bit hit or miss. If you’re using their content service, it’s a good idea to review everything before it goes live. No one wants low-quality content tied to their brand, even if the backlink itself is solid.

Their filtering tools are also worth mentioning — you can sort websites by niche, domain authority, and more. It saves a ton of time and makes it easier to find sites that actually fit your business.

Community Reviews and Expert Recommendations

Users rave about Adsy's quick turnaround times and the convenience of having content creation services bundled in. Some experts caution that it's important to carefully review the content before publishing, echoing my own experiences.

“ADSY is a go to place for marketing, where Influencers can get paid by promoting other businesses and sellers can market their product effectively. So it's a win-win for both Influencers and sellers.”

[Source: G2]

Price

Set by buyer (starts from $25)

Where to find: Adsy

4. LinksThatRank

Best Known for: High-Quality, Editorial-Style Backlinks

LinksThatRank is the caviar of backlink services. They focus on providing high-quality, editorial-style backlinks with a laser focus on relevance and authority. If you're looking for top-tier links that can really move the needle on your rankings, this is the place to be.

[Source: linksthatrank.com]

Features

• Manual outreach for link placement
• Content creation services
• Strict quality checks
• Niche-specific placements

Pros

• Excellent link quality
• Strong focus on relevance and authority
• Manual outreach ensures better placements

Cons

• Higher pricing compared to some competitors
• Longer turnaround times due to manual process

What sets LinksThatRank apart is their commitment to quality. They don't just throw your link on any old site; they manually reach out to high-authority websites in your niche to secure placements. This approach ensures that your links are not only powerful but also highly relevant.

Their content creation service is top-notch. They understand that a great link is worthless if it's embedded in subpar content. The articles they produce are genuinely valuable, which helps your link blend in naturally and provides actual value to readers.

The downside? All this quality comes at a cost, both in terms of money and time. LinksThatRank is one of the pricier options on this list, and their manual process means you'll be waiting longer for your links compared to some automated services.

But in my experience, the wait is worth it. The links you get from LinksThatRank are the kind that can significantly boost your rankings, especially for competitive keywords. If you're in a tough niche and need that extra edge, this is where you should be looking.

Community Reviews and Expert Recommendations

SEO professionals highly recommend LinksThatRank for its focus on quality and relevance. Many users report significant improvements in rankings after using their services.

“Over the years, I found 99.9% of guest post link suppliers play games that cost rankings. I think LinksThatRank has built a system that actually delivers results. Every single link they built for my site went through rigorous checks before going live.”

[Source: Trustpilot]

Price

Starts from $177 per link

Where to find: LinksThatRank

5. The Hoth

Best Known for: Comprehensive SEO Services

The Hoth isn't just a backlink provider; it's a full-service SEO powerhouse. They offer everything from link packages to content creation, making them a one-stop-shop for digital marketers looking to boost their online presence.

[Source: thehoth.com]

Features

• Guest posting services
• Link building packages
• Content creation
• Comprehensive SEO services

Pros

• Diverse service offerings
• Established reputation in the industry
• One-stop-shop for various SEO needs

Cons

• Pricing can be higher for some services
• Quality can vary depending on the specific service

The Hoth's strength lies in its versatility. Whether you need a handful of high-quality backlinks or a complete SEO overhaul, they've got you covered. This breadth of services is particularly useful if you're managing multiple aspects of your digital marketing strategy.

Their guest posting service is robust, with access to a wide range of sites across various niches. The content creation team does a solid job of crafting articles that fit naturally on the host sites, enhancing the value of your backlinks.

However, this jack-of-all-trades approach has its drawbacks. While The Hoth excels in many areas, they may not be the absolute best in any single category. Some services might be pricier than specialized providers, and quality can fluctuate depending on which specific service you're using.

Community Reviews and Expert Recommendations

Users appreciate The Hoth's comprehensive service offerings and established reputation. Some experts caution that it's important to carefully review the specific services and their quality before committing.

“I love the management style and stellar communication by The Hoth and their teams. My account managers are the best around and I always feel like I have the proper updates at the proper times to be effective to my clients.”

[Source: G2]

Price

Varies depending on package (starts from $60)

Where to find: The Hoth

6. Authority Builders

Best Known for: High-Authority Link Placements

Authority Builders takes a no-nonsense approach to backlinks. They focus exclusively on high-authority placements through manual outreach and content placement. It's quality over quantity, taken to the extreme.

Features

• Manual outreach for link placement
• Content creation services
• Strict vetting process for websites
• Focus on high-authority placements

Pros

• High-quality links from authoritative sites
• Manual outreach ensures better placements
• Strong focus on relevance and authority

Cons

• Limited transparency on exact placements before purchase
• Higher pricing due to a focus on quality

Authority Builders doesn't mess around with low-quality links. Every site in their network goes through a rigorous vetting process to ensure it meets their high standards for authority and relevance. This meticulous approach results in backlinks that can significantly boost your site's credibility in Google's eyes.

Their manual outreach process is a double-edged sword. On one hand, it ensures that your links are placed on genuinely relevant, high-quality sites. On the other, it means you'll have less control over exactly where your links end up, and you'll need to be patient as they work their magic.

The content creation service is top-notch, producing articles that genuinely add value to the host sites. This not only helps your link blend in naturally but also increases the chances of the content being shared, potentially leading to additional organic backlinks.

Community Reviews and Expert Recommendations

SEO professionals praise Authority Builders for their high-quality link placements. Many users report significant improvements in rankings for competitive keywords.

“I have been getting my backlinks from Authority Builders for over a year now and I am pleased with my experience so far. Great company to work with, everyone we met along the way were knowledgeable and helpful.”

[Source: Trustpilot]

Price

Varies (typically higher-end)

Where to find: Authority Builders

7. Searcharoo

Best Known for: Niche-Specific Guest Post Opportunities

Searcharoo carves out its niche by focusing on, well, niches. They specialize in guest post link building with a strong emphasis on quality and relevance, particularly in specific industry sectors.

[Source: searcharoo.com]

Features

• Manual outreach for guest post opportunities
• Content creation services
• Niche-specific placements
• Quality control processes

Pros

• Quality guest post opportunities
• Strong focus on niche relevance
• Manual outreach ensures better placements

Cons

• Limited information on exact placements before purchase
• Pricing can vary significantly based on niche and domain authority

Searcharoo's strength lies in its ability to secure guest post opportunities on highly relevant sites within specific industries. This targeted approach can be incredibly valuable if you're operating in a specialized niche where general link building services might struggle to find appropriate placements.

Their content creation team deserves a shout-out. They put in the effort to understand your industry and create articles that genuinely resonate with the target audience. This not only helps your link blend in seamlessly but also increases the likelihood of the content being shared and linked to organically.

The downside is that their pricing can be a bit of a wild card. Costs can vary significantly depending on your niche and the domain authority of the sites you're targeting. This can make budgeting a bit tricky if you're working with strict financial constraints.

Community Reviews and Expert Recommendations

Users appreciate Searcharoo's focus on niche-specific placements and the quality of guest post opportunities. Some experts recommend using their services for targeted link building campaigns.

“Great Company. I have used so many high profile names to get links but honestly they are all bluster. These guys are the real deal. Quality links. I’ve seen over 100% YOT growth.”

[Source: FatRank]

Price

Varies based on domain authority and niche

Where to find: Searcharoo

8. Backlinks.com

Best Known for: Auto-Replacement Link Policy

Backlinks.com is one of the OGs in the backlink market. They've been around for ages, and they've managed to stay relevant by offering a unique auto-replacement policy for lost links. It's like having insurance for your backlink strategy.

[Source: backlinks.com]

Features

• Large website inventory
• Instant link placement
• Auto-replacement policy for lost links
• Various link types are available

Pros

• Long-standing reputation in the industry
• Affordable pricing options
• Auto-replacement policy provides peace of mind

Cons

• Some low-quality sites are in the mix
• Interface can be outdated compared to newer platforms

The auto-replacement policy is a real standout feature. If a link you've purchased gets removed or the site goes down, Backlinks.com will automatically replace it. This saves you the headache of constantly monitoring your backlink profile and scrambling to replace lost links.

Their pricing is competitive, especially considering their long-standing reputation in the industry. You're not just paying for links; you're paying for years of experience and reliability.

However, Backlinks.com isn't without its flaws. The interface feels a bit dated compared to some of the newer, sleeker platforms out there. It's functional, but not exactly user-friendly by modern standards.

Also, while they have a large inventory, quality can be inconsistent. You'll need to do your due diligence and carefully vet the sites before making a purchase. Don't let the allure of cheap links tempt you into buying from low-quality sites that could potentially harm your SEO efforts.

Community Reviews and Expert Recommendations

Users appreciate the auto-replacement policy and the platform's longevity in the industry. Some experts advise careful vetting of websites before purchasing links, which aligns with my own recommendations.

Price

Starts from $0.25-$30/month

Where to find: Backlinks.com

Additional Platforms Worth Considering for Buying Backlinks

While the above platforms represent the cream of the crop for buying backlinks in 2025, several other services are worth considering:

9. SEO Butler

Known for citation links, particularly useful for local SEO strategies.

SEO Butler

10. Rank Club

Specializes in tier-two link building to boost the power of existing backlinks.

Rank Club

11. Get Me Links

Offers RSOS (reverse sink or swim) links for traffic and ranking boosts.

Get Me Links

12. ABC Plus

Focuses on outreach-based link building for a more natural backlink profile.

ABC Plus

How to Track and Measure the Performance and ROI of Purchased Backlinks

To make sure your paid backlinks are actually helping, it’s important to keep an eye on a few key things. First, check if the links are still live or if they've been removed—Ahrefs, Monitor Backlinks, and Google Search Console are great for this.

Look at the authority of the sites linking to you—tools like Moz (Domain Authority) and Ahrefs (Domain Rating) can help gauge that. It also helps to see how much traffic those backlinks are bringing in; Google Analytics and Ahrefs can show referral traffic.

Don’t forget to review anchor texts. Ahrefs lets you see how anchor text is distributed across your backlinks, so you can avoid over-optimization. And of course, track your keyword rankings with tools like SE Ranking, Serpstat, or Google Search Console to see if the links are supporting your SEO goals.

The key is to align your tracking with your bigger SEO strategy. When you regularly analyze your backlink data, it’s much easier to see what’s working, what’s not, and where to focus your budget next.

Paying for links isn’t always bad — if you stick to white-hat methods and work with legit, high-authority sites, it can actually help. Way better than those sketchy black-hat tricks that just pump out a bunch of low-quality links fast. Those might work short-term, but can seriously mess up your site later.

In the end, it’s all about doing things that build real trust.

Final Thoughts

Buying backlinks can help your SEO, but only if you’re smart about it. It’s not just "buy and rank" — there’s more to it. You’ve got to think about what kind of links you’re getting, where they’re coming from, and whether they even make sense for your site.

After looking into the top places to get links this year, here’s what stood out to me:

• Go for quality links that actually fit your content
• Don’t rely on one method — mix things up so your profile looks natural
• Keep in mind that Google’s not a fan of shortcuts
• Always check what’s working and tweak things as needed

If you’re in a niche like travel, it really pays to mix paid links with more natural stuff. Like writing about interesting local spots, teaming up with small businesses, or just getting your name out there in a real way.

At the end of the day, you don’t want links just to have them. You want to build a site people trust and find useful. That’s what really helps you grow.

And yeah, if this all feels overwhelming, it’s totally okay to ask for help. An SEO expert can help you figure out what works best for your site and goals.

SEO changes all the time, so staying flexible is key. Just keep learning and don’t put everything into one tactic. A mix of solid strategies usually works best over time.